The Story Of Us - LearnBlue 'Global'
Late 2018, our founder, Joshua discovered he had severe allergies to pollution fumes. Upon researching the global impact of pollutants especially Nigerians’ health, he learned that over 100,000 people in his country died from air pollution and related complications each year.
Living in China, air pollution was seemingly a norm to our co-founder, Caroline’s everyday life. With China being the world’s second largest emitter, Carol learnt that China’s cities air quality caused some 350000 to 400000 premature death annually and another 300000 death due to poor indoor air quality.
In 2019, our co-founders co-pioneered and lead a campaign to raise awareness on environmental pollution in his community, which reached over 1.5 million people on social media within two weeks and inspired a series of cleanups, leading to recycling over 400000 pounds of non-biodegradable waste in Lagos, Nigeria.
Our founder took action due to his fear that should air/land pollution remain a major issue, his health and life was threatened, air pollutants triggered his allergies and he wanted to create a way for young people to take action against issues that directly impacted their lives.
Bringing together co-founders from three continents who are innovators and activist equally passionate about pollution free environments, land and sea. Learn out our co-founder, Caroline Tsai, Ruben Zikarsky and Joshua G Oluwaseyi.
In March 2019, LearnBlue was founded as a ‘global nonprofit organization working to build a community of social do-gooders, activists and innovators’. Now over a year old, LearnBlue has inspired 2,000+ students globally to take action on issues we consider a threat to our environment, with team members spreading across 6 continents and 8 countries.
We run massive online campaigns on global and grassroot crisis that align with our mission, some of such campaign include participating in the #AmazonFire campaign garnering 170,000+ views, 700000+ Reach on social media and over 4,500 signatures on a petition encouraging Brazil’s President to take immediate action.
The ‘LearnBlue’ Name, is as ambiguous and unique as nonprofit names get… at least that’s what we often hear.
Here’s a brief story on our name
The concept, LearnBlue was created to encompass all that we aim to achieve as an organisation. ‘Learn’ depicts unconventional education, awareness, and advocacy (all of which are primary actions in our mission). ‘Blue’ however was chosen to represent the tone/attitudes and attributes of the Generation Z, we chose Vivid Blue rather than the Primary Blue, a bold, almost royal, yet calm colour connoting the Gen Z way of defying norms, status quo.
LearnBlue is regarded a noun, however it may be used as a verb, an action of teaching the Generation Z (about the global goals and the LearnBlue mission).
If you thought the Brand Name was ambiguous, here’s to hoping us deconstructing our logo helps you understand our Brand better.
Here’s a fairly brief story
The LearnBlue Icon Logo has undergone seven iterations since the first design in March 2019… which we admit was just a cropped copyright free photo, deffo not a design.
Now we have our own identity designed by our friends who run Imaginact, the Peagital team. The Icon is made up three components and three colours associated with the LearnBlue Brand often seen on social media and across this site.
The First component is the environmental green coloured life element depicting earths mountain landscapes. The Green used is a tinted version of the official colour hex of the Global Goal 13 (Climate Action), LearnBlue’s primary purpose for existence, creating awareness on environmental issues and green representing terrestrial life. This makes for the base of the LearnBlue Icon.
The Second component is a vivid red coloured equal-sign element depicting ocean waves. The Red used is a tinted version of the official colour hex of the Global Goal 5 (Gender Equality), LearnBlue aims to inspire Gen Z contribution in forming habits that help reduce inequalities for future purposes. The waves also connotes our mission of reducing water pollution and protecting Life Below Water.
The Third and final component is vivid blue Ring element depicting a unifying circle that shells other elements. The reason for the shade of Blue used is explained in the ‘Brand Name’ tab above. This components further connotes our Goal of reaching a Global audience, signifying a revolution round the earth whilst encompassing the other elements.
The addition of all three elements in order tells the story of the LearnBlue history, our present and our aim for the near future, we have had the success of establishing the LearnBlue Logo as an easily recognisable piece strongly associated with sustainable development (as discovered on Google Image Search) and climate advocacy.
To use our Logo for publication, get instructions on approved dimensions or Learn More on our Logo Typeface and Brand Typeface (fonts we use across our socials and web assets), please check out our Brand Guideline.
How We Make and Measure Impact
Our organisation has been active for over a year and has reached over 3,750,000 individuals mass of Gen Z via Social Media campaigns and ‘Call to Actions’.
As we are for Gen Z and by Gen Z, we understand how much time WE spend on Social Media, hence we decided on leveraging the platforms to reach the most remote Gen Z with Internet Access.