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#AmazonFire - LEARNBLUE Projects
#PrayForAmazonas
Upon getting wind of the 2019 eco crisis that was the Amazon Rainforest fire and seeing that even though said fire had been burning for at least two weeks, the media had very little coverage of it, we initiated targeted ad campaigns on Facebook to help call global attention to this event.
2019
Launched, August
1m+
Organic Reached in 30 Days
4k+
Petition Signature
550k+
Organic Video Views
Data Gathered with Social Listening Tool, mention.com and Facebook Analytics
Transformative Storytelling
Media Involvement & Government Action
With over 10000 petition views and 100 thousand plus like, share, retweet and comment engagement on our Amazon Fire video, we were at the forefront of amplifying the voices who experienced first hand the devastating environmental and personal health impact from massive amounts of smokes caused by the burning.